Create stories that move & strategies that build.
Whether developing comprehensive communications strategies, driving media relations, or training and coaching communicators, I build public narratives to win progressive change.
Portfolio
Using humor to defuse harm
When right wing agitators threatened to hold an "anti-Marxist" rally in Berkeley, I mobilized friends and neighbors to turn out in support of Marxism - Groucho Marxism.
Supporting growing organizations
I built a communications program from the ground up for Oakland Starting Smart and Strong, a citywide collaborative.
Pitching compelling stories
I garnered national media coverage for a community-led campaign to limit religious restrictions and preserve workplace protections.
Curating tools and tactics to win
I solicited contributions from experts, edited, and published this in-depth guide to media advocacy.
Building media relations capacity
For a collaboration of local food justice and health organizations, I created this toolkit detailing how they could use media relations to put pressure on legislators.
Analyzing and explaining
In this ACLU of Northern California piece, I synthesized complex government surveillance issues into a compelling story.
Promoting powerful frames
I wrote this LightBox Collaborative blog post to lift up the importance of listening to base-building community organizations – both for the information they share, and for the way they choose to frame it.
Promoting a new name
I drew media attention on Valentine's Day for an animal rescue's new name and "be mine" attitude.
Amplifying leaders
I collaborated with ACLU of Northern California’s Executive Director to create this op-ed, reaching new audiences and synthesizing his argument about the importance of equal protection under the law.
Developing messaging that matters
I collaborated on frames and strategy for this campaign to encourage parents to reach out to Help Me Grow.
Sharing op-ed strategies
I blog frequently for LightBox Collaborative. In this piece, I analyzed successful op-ed pitches and shared how writers can create their own.
Building campaign narratives
I collaborated with parents, teachers, and students at San Francisco Catholic schools to push back against draconian religious restrictions through a message of acceptance and dignity for all.
Organizing for the world we want
With longstanding community organizing partners, I organized several Tesla Takedown protests to show that we the people hold the power.
Narrating community connections
I wrote this personal voice piece about a time the concept of neighborly support became very real.
Current and Previous Clients
Civil rights & justice
ACLU of Northern California
Bay Rising *
Ella Baker Center *
Mi Familia Vota
National Center for Lesbian Rights
Oakland Rising *
Education & heart
California Family Resource Association *
Center for Artistic Activism *
Center for Measurement Justice *
City of Oakland Head Start *
COLAGE
Count Play Explore *
East Palo Alto Academy *
First 5 San Francisco *
Fresno County Office of Education *
Fresno Starting Smart and Strong *
Fresno Language Learning Project *
Human Schools Project *
Joybound
Oakland Starting Smart and Strong *
Packard Foundation *
Resilience Initiative *
Economic justice & housing
API Council *
Asian Pacific Environmental Network
East Bay Alliance for a Sustainable Economy
East Bay Asian Local Development Corporation
Enterprise Community Parters *
Maritime Union/Australia *
SEIU
UC Berkeley Labor Center
United Service Workers West
Tenderloin Neighborhood Development Corporation *
Tipping Point Community *
Public health & environment
Environmental Literacy Steering Committee *
Human Impact Partners *
Kaiser Community Benefits *
Napa County Food Access Coalition*
Napa County Health and Human Services *
The Center at Sierra Health Foundation *
Story of Stuff *
Tracking California *
Unitarian Universalist Service Committee
UC San Francisco Foundations for Health Leadership
with LightBox Collaborative